The verdict. The settlement. The brief. The hours.
But as AI makes more of the traditional work of law faster and more accessible, the differentiator may increasingly be what clients experience along the way.
Jordan Couch explores that shift in his latest piece for the ABA, The Legal Outcome Illusion: Why Winning Is No Longer Enough.
The premise is worth considering: a legal win is the price of admission, not the entire client experience.
For law firms, that changes the question from How did we perform? to What did the client experience?
At Palace Law, we’ve been building around that distinction for years. Communication, transparency, responsiveness and trust aren't separate from the practice of law.
They are part of the practice of law.
Read Jordan’s full piece in Law Technology Today:
